Top Financial PR Firm of the Year – Releases Milestones

The top financial PR firm, Macias PR, has released its media milestones for the months of March and April 2016 – and once again, the NYC public relations firm has secured multiple stories for its clients with Barron’s Magazine, The Wall Street Journal, CNBC, Reuters, The Financial Times, MSN Money, The Street, Kiplingers, US News & World Report,…

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Top-10 PR Tips for Small Businesses

By Madalyn Ryan Many entrepreneurs might know how to run their own business, but when it comes to executing a publicity strategy, they don’t know where to begin. Now there is a new tool that gives all start-ups and business owners a publicist in the palm of their hands. The top New York public relations…

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Conversation App for Work Parties – Be the Life of the Party

By Frida Johannes Everyone hates those awkward holiday work parties when you’re forced to converse with coworkers about life outside of work, but unfortunately, those times are right around the corner. If you’re starting to get anxiety about that upcoming work party (or any holiday party), we have a mobile app that can help you…

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Analysis: The ROI of PR vs Advertising

By Madalyn Ryan Every business owner will inevitably confront the question – how do I find new customers? Two of the more popular marketing strategies are advertising and public relations, but how do these competing approaches compare against each other when it comes to the return on investment, also known as ROI? “There is a…

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