Analysis: The ROI of PR vs Advertising

By Madalyn Ryan Every business owner will inevitably confront the question – how do I find new customers? Two of the more popular marketing strategies are advertising and public relations, but how do these competing approaches compare against each other when it comes to the return on investment, also known as ROI? “There is a…

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Best New Mobile App for New Yorkers

By Pascalle Vaessen One of the top tech PR firms in NYC – Macias PR – just launched a new mobile app that can get anyone into the conversation. The communications app, Blush No More, provides users with thought-provoking questions that eliminate those awkward silent moments. The free mobile app is essentially a cheat sheet

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