Top-10 PR Tips for Small Businesses

By Madalyn Ryan Many entrepreneurs might know how to run their own business, but when it comes to executing a publicity strategy, they don’t know where to begin. Now there is a new tool that gives all start-ups and business owners a publicist in the palm of their hands. The top New York public relations…

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PR Tactics to Increase Holiday Sales

By Frida Johannes Most business owners take the easy way out when it comes to holiday promotions. Online ads are one of the more popular ways to get your product in front of customers, but it’s also harder to stand out from the competition since other retailers are using the same online ad strategy. Public…

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Analysis: The ROI of PR vs Advertising

By Madalyn Ryan Every business owner will inevitably confront the question – how do I find new customers? Two of the more popular marketing strategies are advertising and public relations, but how do these competing approaches compare against each other when it comes to the return on investment, also known as ROI? “There is a…

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Tech Disruption in the PR Industry

New Tech Start-up Aims to Shake-up the PR Industry By Jon Davis A new tech start-up is disrupting the PR industry by reinventing the way tech companies introduce their products and services to reporters and consumers. TechNewswires is the first content syndicator to go directly to bloggers and online news sites with original stories that

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Best New Mobile App for New Yorkers

By Pascalle Vaessen One of the top tech PR firms in NYC – Macias PR – just launched a new mobile app that can get anyone into the conversation. The communications app, Blush No More, provides users with thought-provoking questions that eliminate those awkward silent moments. The free mobile app is essentially a cheat sheet

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