Analysis: The ROI of PR vs Advertising

By Madalyn Ryan Every business owner will inevitably confront the question – how do I find new customers? Two of the more popular marketing strategies are advertising and public relations, but how do these competing approaches compare against each other when it comes to the return on investment, also known as ROI? “There is a…

The post Analysis: The ROI of PR vs Advertising appeared first on US Newswires.

Read more